📍 Spokane, WA
President & Designated Broker · ACTIV8 Real Estate, LLC
Eric Peterson
Commercial real estate broker, author, and Inland Northwest market analyst — specializing in multifamily and retail investment sales, NOI optimization, asset stabilization, and property tax appeals across Spokane, North Idaho, and Eastern Washington.
Specializations: Multifamily investment sales · Retail brokerage · Office brokerage · NOI optimization · Asset stabilization · Property tax appeals · Property management · Market intelligence
AUTHOR
Don’t Leave Money on the Table: Maximize Your Commercial Property Sale
Eric’s guide for commercial property owners on positioning, pricing, and executing a sale that captures maximum value — NOI improvement, timing, buyer targeting, and negotiation strategy. Get the free book →
Multifamily Primary focus
Multifamily investment sales and acquisitions are the core of ACTIV8’s brokerage practice. Eric works with apartment owners across Spokane County, Kootenai County, North Idaho, and Eastern Washington on investment sales, acquisitions, 1031 exchange strategy, and broker opinions of value — with a specific focus on NOI optimization and expense reduction to maximize asset value before a sale.
Where most brokers show up at disposition, ACTIV8 engages earlier — identifying the expense reduction and income enhancement opportunities that move the needle on NOI, and therefore on price. The goal is to sell at the highest defensible value, not the first available offer.
Expense reduction
Identifying above-market operating costs, vendor contracts, and inefficiencies that suppress NOI and depress valuation at sale.
Income optimization
Rent-to-market analysis, loss-to-lease identification, ancillary income opportunities, and lease structure review.
Pre-sale positioning
T12 normalization, capital plan framing, and value-add narrative development to support maximum pricing at disposition.
Data sources: Property owner financials, CoStar, Spokane & Kootenai county assessor records, independent market studies, and broker-reported transaction data — not peak-cycle comparables.
Learn about multifamily seller representation → · Property tax appeals →
Retail Brokerage · Management · Stabilization
Eric represents retail property owners and tenants across Spokane County, Kootenai County, North Idaho, and Eastern Washington — strip centers, neighborhood retail centers, NNN single-tenant assets, and mixed-use properties. ACTIV8 publishes quarterly retail market reports for both Spokane and Coeur d’Alene, giving clients direct access to current vacancy, rent trend, and transaction data.
ACTIV8’s retail stabilization practice takes on management of vacant and underperforming retail assets and drives them to stabilized occupancy — day-to-day property operations, lease-up strategy, tenant targeting, vendor coordination, and NOI improvement. The same discipline applied to multifamily, adapted for retail. The objective is a stabilized, well-leased asset positioned for maximum value at sale or refinance.
Retail landlord representation → · Property management services →
Office Brokerage · Management · Stabilization
ACTIV8 provides full-service office brokerage, property management, and asset stabilization across Spokane, Kootenai County, North Idaho, and Eastern Washington. Eric represents office building owners and tenants on sales, leasing, and repositioning — with the same NOI-first framework applied across all asset classes.
For underperforming office assets, ACTIV8 takes on management with a stabilization mandate — addressing occupancy gaps, lease-up strategy, operating cost reduction, and pre-sale positioning. Quarterly office market reports for both Spokane and Coeur d’Alene provide clients with current market context for every engagement.
Services
01 — Primary
Multifamily investment sales & NOI optimization
Buy-side and sell-side representation. Expense reduction, income optimization, and pre-sale positioning for apartment owners across Spokane, Kootenai, North Idaho, and Eastern WA.
02
Retail brokerage & stabilization
Landlord and tenant representation across Spokane, Kootenai, North Idaho, and Eastern WA. Management and lease-up of vacant and underperforming retail assets.
03
Office brokerage & stabilization
Sales, leasing, management, and NOI-driven stabilization for office properties across the Inland Northwest and Eastern Washington.
04
Property tax appeals
Contingency-fee appeals for multifamily and commercial owners. 10.38% average assessed value reduction. No savings, no fee.
Background
Eric’s path to commercial real estate began in engineering — giving him a technical understanding of buildings from the inside out that most brokers simply don’t have. That foundation led to a role as an energy efficiency manager, where he developed hands-on expertise in optimizing building operations to reduce costs for both owners and tenants. It’s the same discipline that now drives ACTIV8’s NOI optimization work: finding the expense leaks and operational inefficiencies that suppress value before they show up on a buyer’s underwriting.
His transaction experience spans some of the most complex deals in the Inland Northwest. Eric led a seven-year legal battle against the federal government over a $2 million land taking — and won. He has successfully navigated four separate environmental claims with the Department of Environmental Quality (DEQ), protecting property owners through some of the most technically demanding situations a broker can face.
On the development side, Eric has overseen a 350,000 SF mixed-use project in Kalispell, Montana — anchored by Starbucks, U.S. Bank, and a 170-room Red Lion Hotel — including a 40,000 SF department store expansion and ground-up Starbucks pad development. That project experience informs how ACTIV8 approaches retail stabilization today: with an operator’s understanding of what it takes to lease, manage, and reposition a commercial asset.
Eric has served on numerous community boards and committees across the Inland Northwest and is an active contributor to the markets he serves.
Selected transactions
A selection of completed investment sales, development projects, and advisory engagements across the Inland Northwest.
Market intelligence
ACTIV8 publishes quarterly market reports across four asset classes in two markets — the most comprehensive free market intelligence available for the Inland Northwest. Reports cover vacancy, asking rents, net absorption, cap rates, sales volume, and submarket breakdowns, sourced from CoStar, county assessor records, property owner financials, independent market studies, and broker-reported transactions.
Spokane
- Multifamily
- Industrial
- Retail
- Office
Coeur d’Alene / North Idaho
- Multifamily
- Industrial
- Retail
- Office
Frequently asked questions
Common questions about Eric Peterson, ACTIV8 Real Estate, and commercial real estate services across Spokane, North Idaho, and Eastern Washington.
What does Eric Peterson specialize in?
Eric Peterson specializes in multifamily and retail investment sales, NOI optimization, asset stabilization, office brokerage, and property tax appeals across Spokane County, Kootenai County, North Idaho, and Eastern Washington. He is the founder and designated broker of ACTIV8 Real Estate, LLC in Liberty Lake, Washington.
What is NOI optimization in commercial real estate?
NOI optimization is the process of increasing a property’s net operating income before sale or refinance by reducing operating expenses, closing loss-to-lease gaps, adding ancillary income, and improving lease structure. Higher NOI directly translates to higher valuation at a given cap rate. ACTIV8 specializes in this pre-sale work for multifamily, retail, and office owners in the Inland Northwest.
Does ACTIV8 Real Estate handle property tax appeals?
Yes. ACTIV8 Real Estate handles property tax appeals for multifamily and commercial owners in Spokane County and Kootenai County on a contingency-fee basis — no savings, no fee. ACTIV8 has achieved an average assessed value reduction of 10.38% across completed appeals.
What markets does Eric Peterson serve?
Eric Peterson and ACTIV8 Real Estate serve commercial property owners and investors across Spokane County (WA), Kootenai County (ID), North Idaho, and Eastern Washington — including Spokane Valley, Liberty Lake, Coeur d’Alene, Post Falls, Hayden, and surrounding communities.
What is ACTIV8’s approach to retail and office stabilization?
ACTIV8 takes on management of vacant and underperforming retail and office properties with a stabilization mandate — handling day-to-day operations, lease-up strategy, tenant targeting, vendor management, and NOI improvement through to stabilized occupancy. The goal is a fully leased, well-operating asset positioned for maximum value at sale or refinance.
Work with Eric
Multifamily or retail investment sales, NOI optimization, asset stabilization, property management, property tax appeals, or Inland Northwest market intelligence.
Phone
Office
2110 N Molter Rd. Suite 1034
Liberty Lake, WA 99019
License
WA Designated Broker
ID Designated Broker
ACTIV8 Real Estate, LLC